Beauty over 40: The Complete Guide

Beauty over 40

Beauty over 40: The Complete Guide


Reaching 40 is an incredible milestone. Most of us are through having babies, nursing babies, potty-training toddlers, and all the other joys of our 20s and 30s. Our 40s are a time of new freedoms and adventures.

However, it is also the time when our bodies and faces start changing and we become concerned about maintaining our youthful appearances. And sadly, we also start paying for the sins of our youth – like too much sun exposure.

Fortunately, finding the best anti aging skin care and makeup for over 40 is easier for us than it was for our grandmothers. We benefit from current research and are able to take advantage of newer products to help us fight old damage to our skin, prevent new damage from appearing, and even cover up what we can't fix 😉

Beauty over 40

Beauty over 40: Finding the Best Anti Aging Skincare and Makeup

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There are several steps to finding the best anti aging skincare and makeup. The steps include identifying our specific skin concerns and learning as much as we are able about the different types of products available and the ingredients in those products. Researching our options before we order online or go shopping saves money and wasted effort. So, Beauty over 40, here we go:


Step 1: What are my Anti Aging Skin Care Concerns?

The first step in accomplishing our best anti aging skin care is to define our concerns. There are several issues that are common after 40 and often we are concerned about more than one of them. Good research can help us identify anti aging products which address more than one issue. So, what are your concerns?

  • Dry skin
  • Fine lines and wrinkles
  • Enlarged pores
  • Dark spots, uneven skin tone, sun damage
  • Sensitive Skin
  • Acne


Step 2:  How do I treat my Anti Aging Skin Care Concerns?

The next step is to decide how to treat each concern. Below are the product types and ingredients to look for in each of the products.

Dry Skin:

Dry skin can be treated with a number of different anti aging products. A good moisturizer is obvious, but toners can help as well. Many products fall under the label “toners.” Some are actually astringents for acne-prone skin that tighten pores. Toners in an anti-aging skin care routine should have a soothing effect by replacing moisture and oils after cleansing. If you have dry skin, avoid alcohols and witch hazel in your toner. Moisturizers will contain these ingredients:

  • Dimethicone: Dimethicone is the main ingredient in oil-free moisturizers; It is “a light emollient that forms a protective layer over the skin's surface, helping to hydrate and keep moisture in”) (1)
  • Petrolatum:  Petrolatum is great for dry skin if you are not concerned about oil. It “prevents water loss” and “hydrates rough dead cells on the skin's surface.” (2)
  • Hyaluronic Acid: Hyaluronic acid plumps and softens the skin.
  • Glycerin:  (Also known as glycerol.) “It helps maintain the skin's outer barrier, which helps prevent dryness and flaking.” (3)
  • Ceremides:  Ceremides help maintain the “skin's natural moisture barrier.” (4)


Fine Lines and Wrinkles:

If you are concerned about fine lines and wrinkles, there are two products you must have. The first is a good sunscreen, used EVERYDAY, and the second is a treatment or anti aging serum containing retinol. Retinol is the absolute gold standard (non prescription) ingredient for reducing the appearance of wrinkles. Look for retinol in the ingredient list of the product and use it twice a day.

  • Retinol: Retinol is a vitamin A compound and is available in over the counter products. It is shown to reduce the appearance of wrinkles and other sun damage, like dark spots. The prescription form, tretinoin, is much stronger.


Enlarged Pores: 

Several things cause large pores, including the loss of elasticity in our skin as we age, oil production, and genetics. While our pores will not shrink with treatment, their appearance can be reduced. Using a gentle cleanser twice a day to remove oil, exfoliating, and using a retinol product will help. A makeup primer will help your makeup not sink into the pores and improve your appearance. (5) Look for products containing retinol, hyaluronic acid, and:

  • Hydroxy Acids: Hydroxy acids are exfoliants, meaning they remove the upper layer of old, dead skin and help grow new skin. There are several types of hydroxy acids, but beta hydroxy acids (salicylic) are the best at reducing large pores.
  • Niacinamide: Niacinamide is also know as vitamin B-3 (niacin). It helps reduce water loss in the skin and may improve the appearance of enlarged pores, uneven skin tone, and dullness.


Dark Spots and Uneven Skin Tone:

Dark spots and uneven skin tone are caused by sun exposure. Use a sunscreen EVERYDAY to avoid further damage and look for products with these ingredients to improve appearance and fade dark spots:

  • Vitamin C: Vitamin C is an antioxidant. It helps protect the skin from sun damage, evens skin tones, and fades dark spots.
  • Coenzyme Q10: Coenzyme Q10 may protect from sun damage and prevent damage from free radicals.
  • Hydroquinone:  A skin lightener
  • SUNSCREEN: Every day!!


Sensitive Skin:

Even if your skin has never been sensitive before, it may become sensitive with new hormonal changes and other effects of aging. Avoid scented products and other ingredients such as alcohols, witch hazel, and scented plant extracts. Be cautious and follow instructions with your products. Don't overdo the retinol, Vitamin C, and exfoliants. Your skin may have to build up a tolerance for these ingredients. Look for products containing these ingredients to help with sensitivity:

  • Hyaluronic Acid
  • Plant and Tea Extracts: Unscented plant and tea extracts have antioxidant and anti-inflammatory properties.



Some of us are done with acne and others have it for the first time. Look for these ingredients in your products and avoid overly emollient moisturizers.

  • Benzoyl Peroxide
  • Beta Hydroxy Acid


For more information on Anti-Aging Ingredients, see: Beauty over 40: What to Look for in Anti-Aging Products


Step 3: How to Shop for Products:



Step 4: Learn from Experts:


  • Watch videos on You Tube. There are so many fun and informative skin care and make-up tutorials on You Tube that it is easy to spend hours watching them. I like to focus on the ones for gals over 40. See Beauty over 40: Best Make-up and Skincare Videos.
  • Get a make over at a cosmetic counter or Sephora. If the products are too expensive, ask the makeup artist to recommend a cheaper version or explore Beauty Blogs and Beauty Videos that recommend “dupes” for expensive products.


Step 5: Have Fun Trying New Things:


I started the Beauty over 40 series because I wanted to know what I needed to do to maintain my skin, correct some dark spots, and update my makeup. I had been in a skincare/makeup rut for quite a long time. Researching the articles and buying new products has truly been a fun journey. I watched way too many videos and bought way too many products, but, hey, what is a good midlife crisis for?!? I still have several videos and products on my list to try. I have listed my favorite product discoveries below.

My favorite discoveries from this journey are:

Alpha Hydrox Spot Light Targeted Skin Lightener: This product contains Hydroquinone, which is helping to fade some some sun spots on my arms and chest.

Rodan and Fields Dual Active Brightening ComplexMy retinol and Vitamin C product. (through my consultant; not an affiliate link)

Benefit POREfessional Primer: Love, love, love this stuff. The ONLY primer I have tried that actually makes my pores disappear.

Lancôme Genifique Yeux eye cream: A great eye cream that goes on easily.

Lancome Cils Booster XL (eyelash primer): My daughter kept telling me how great eyelash primer is and I thought it was a tremendous waste of money. Until I tried it. Wow. It makes a big difference in the thickness and overall effect of my lashes.

Beauty Blenders: I bought the whole set. I use the big pink blender and the gray blender daily. I have not found a use for the little green blender. The soap is included in the set. One of the beauty vloggers I watched said that she had been constantly asked for a cheaper “dupe” for the beauty blender and could not find a really good one, so for now the original reigns supreme.




Achieving our best Beauty over 40 has some new challenges, but there is no reason why we can't still look hot as we glide from our 40s into our 50s and beyond. My research has said the key is sunscreen, sunscreen, and more sunscreen. If you are younger than 40, get on the sunscreen bandwagon now. It is never too young to protect from sun damage. Researching before you shop will save you money and disappointment with products that claim in big print on the front label to help, but don't have the ingredients to actually do the job. Shopping online is a great option because it is easy to look at products and research ingredients and reviews at the same time.





Sources: (1), (2), (3), and (4): 5 Important Ingredients in Face Moisturizers for Women

(5) What Causes Large Pores?


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Hey There!

I’m Laura

Welcome to Almost Empty Nest! I began this blog in September 2014 after leaving my oldest son at college and realizing that my nest was emptying. Join me on this journey as we explore the path of guiding our children to adulthood and rediscovering ourselves beyond the mom years.

1 Comment

  1. This was great. My concerns are similar, mainly dry skin and sensitive skin. I’d love to try the Zum facial oil. Sounds really luxe.


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